fo·cal point : ˈfō-kəl ˈpoint | noun

The specific project, goal, or objective upon which one's primary attention, energy, and resources are deliberately concentrated. In the context of design, engineering, construction and project management, a focal point serves as a central organizing priority — an anchor around which all other tasks and decisions are aligned. Choosing a focal point requires the subordination of competing demands in favor of a single, clearly defined aim, thereby producing a depth of progress that diffuse effort cannot achieve.